The culture which initially fosters innovation has a tendency, over time, to solidify around whatever created success. It’s easy to see the re-application of your previous successful lessons as innovation, but it’s just another form of stagnation.
The difficult but worthy challenge is sustain a healthy culture which fosters innovation today, while continually looking for ways to disrupt the equilibrium that follows success. Without disruption, there is no innovation, but people aren’t innately comfortable with that.
I’ve found this to be a bedrock truth during my career as an innovator, inventor, and disruptive influence in the Internet-connected product space, and I’ve found it to be true in virtually every other field of endeavor I’ve encountered.